Why I Released Individual XL Towels

At Billow Beach, my main focus has always been the 3-in-1 Beach Bag—a thoughtfully designed bag with an attached towel and a removable pillow, all in one. It’s the ultimate beachside essential, blending convenience, comfort, and style in a way that no other product does.

But along the way, something unexpected happened…

Testing Colours Led to a New Product

When finalising the colour options for the Billow Beach Bag, I wanted to be 100% sure I was choosing the best combinations. So, I created a PDF document in Canva featuring my top four colour choices and sent it to my manufacturer for samples.

When the sample arrived, I was blown away! The colours looked even better in person, perfectly complementing each other while maintaining that luxurious beach vibe I envisioned. The design was simple yet elevated, and I instantly knew these towels needed to stand on their own.

Why XL Towels?

Since comfort is key to everything I create, I decided to make these towels extra-large—giving you more room to stretch out and relax. Plus, I included our unique sand-weighted feature, just like the Billow Beach Bag, to prevent the towel from lifting or moving in the wind. To keep things sleek and versatile, I went with a black backing for a timeless, high-end finish.

A Happy (and Unexpected) Decision!

I hadn’t originally planned to release individual XL towels, but once I saw them, I had to share them with you! They’re perfect for anyone who wants a high-quality, oversized beach towel while still complementing the Billow Beach lifestyle.

What do you think of the colours? Do you love them as much as I do? Let me know on instagram @billowbeach

And if you’re ready to grab one for yourself, check them out at www.billowbeach.com