💌 To the Women Who Build Things: We The Stars X Billow Beach

A letter inspired by Simone — founder of We The Stars

There’s something really powerful about watching other women go for it.
Not just dreaming — doing.

That’s how I felt when I first came across Simone from We The Stars.
There was just something about her brand — bold, magnetic, unapologetically her.
You can feel when a business has been built with heart, and that’s exactly what We The Stars is.

It’s fun. It’s confident. It’s full of energy.
And it’s so clearly backed by a woman who decided, “I’m going to build something of my own.”

That energy? It’s contagious.
And it reminded me why I created Billow Beach in the first place.

For years, I dreamed of a product that could actually make beach days easier —
a 3-in-1 bag that had everything I needed in one place: towel, pillow, and space for all the things.

I had the idea. I sat on it. I travelled. I had babies.
But the dream kept coming back.

And now, seeing it out in the world —
Seeing people use it.
Seeing it stocked by other amazing female-led brands like Simone’s…

It’s surreal. And it’s exactly why I keep showing up.

Because we need more of this.
More women turning ideas into products.
More mums launching businesses with babies on their hips.
More creatives backing themselves with no blueprint — just belief.

So Simone — thank you.
For being bold. For saying yes.
For building something that represents real energy, real joy, and real women.

And to anyone out there holding onto an idea:
Keep going. You never know who you’ll inspire next.

—
Shakas
Founder, Billow Beach
A woman with a dream, a bag, and a whole lot of gratitude.